Corporate fundraising

Cause Related Marketing

Cause related marketing enables companies to build a partnership with the charity to market an image, product or service that works to both organisations' mutual advantage. 

Customers and employees respond strongly to companies working in association with charities.  Cause related marketing is one way to bring education, hope and a feeling that others really do care about the lives of children whose lives are so badly affected by malnutrition, lack of education and disease;  the crisis of poverty that we in the United Kingdom will never experience. 

It also promotes a 'feel-good' factor amongst employees.  Feed The Children is a strong brand in its own right around the world; not only will you be fulfilling your commitment to your community, you will be working with a well known and respected children's charity that will build trust and engage with customers, reinforcing your credentials as a socially responsible brand.

Employee Fundraising

Employee fundraising has significant benefits fro the employer, employee and for Feed The Children.  By encourage staff to work together on fund-raising projects, you give them the opportunity to acquire and develop organisational skills, and bring your teams closer together.  This improves morale and motivation, and enhances your company's image with staff, suppliers and community.

87% of employees report a a strong sense of loyalty when employers have a cause programme in which they believe.

97% of employers report a stronger sense of pride.

(Source: Cain/Roper, Cause Related Trends, 1999)

Fund-raising ideas

There is a whole range of ideas to make a fund-raising day fun and effective.  Dress down days, team treasure hunts, auctions and raffles, sponsored runs...  

See our Fundraising AZ for more ideas.

Giving goods or gifts in kind

Does your company discard useable items, simply because of rebranding, or someone ordered too many, or the packaging has been damaged? 

Companies with surpluses, over-runs, or good quality reject goods need not head for the tip immediately.  The goods we have sent to needy communities overseas include vegetable seeds, clothing, work boots, tools, pens, rulers, small medical (non-drug) equipment, and canned food.

If you have surplus goods that you think might be useful to a developing community, please contact us to discuss.

Gifts or services in kind

Organisations in service industries can also work in partnership with Feed The Children.  It may be that your services could be offered to Feed The Children for a fixed period, saving us the cost normally associated with that service.  Gifts such as these release valuable income to our life-saving projects.

If you have a service you would like to donate to Feed The Children, please contact us to discuss.

Sponsorship

Sponsoring a charity can forge a strong relevant relationship between your brand and your charity. 

By sponsoring Feed The Children, your company can create greater brand loyalty and customer satisfaction.  Sponsorship can cover a number of areas and we are always happy to explore ideas which provide mutually beneficial marketing and positive press coverage.  For more information please contact Barry Shotton, our Corporate and Trusts Manager.

Could your club, company or group raise funds for FTC?

Try our fitness challenges for a fun way to keep fit and help needy children.

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